The automaker now lists Tesla Tequila (a bit completely different from the unique Teslaquila branding) on its website. The tequila — described as a “small-batch premium 100% de agave tequila añejo produced from sustainably sourced highland and lowland agaves,” is housed in a handblown glass bottle formed within the electrical cost image. Oh, and it prices $250.
Celeb-produced tequilas are nothing new — and are sometimes profitable. Casamigos, the tequila model co-founded by George Clooney, was acquired by Diageo in a deal that valued the corporate as much as $1 billion. Tesla Tequila is perhaps first liquor bought by an automaker. The liquor is produced by Nosotros Tequila, in accordance with the corporate.
The tequila first popped up in April 2018 when Musk tweeted a photograph of himself handed out towards a Tesla Mannequin 3 “surrounded by “Teslaquilla” bottles, the tracks of dried tears nonetheless seen on his cheeks.” Within the picture, Musk is holding a cardboard signal that reads “bankwupt.”
Later that yr, Tesla filed an software with the U.S. Patent and Trademark Office to trademark “Teslaquila.”