Most paywall options for podcasts are fairly clunky or restricted. That’s why Acast launched technology last year that enables publishers to launch paywalled episodes that listeners can entry on any podcast app.
Patreon, in the meantime, already helps the creation of a patron-only RSS feed, and Brian Keller, the corporate’s director of creator success mentioned that “unique content material is the most important and only profit that [podcasters] can supply to their members.”
Nonetheless, he mentioned that lots of the podcasters on Patreon are asking for a greater resolution, which is the place the Acast partnership is available in.
By way of the integration, a podcaster can hyperlink to their Patreon account of their public podcast present notes. If somebody clicks on the hyperlink they usually aren’t already a patron, they’ll enroll. If they’re a patron, their membership stage will probably be authenticated they usually’ll be directed to a listening expertise permits them to subscribe, through the podcast app of their alternative, to a feed that mixes no matter patron-only content material they need to have entry to, plus all of the free content material included within the public feed.
So from the patron/listener expertise, it’s best to solely want to enroll as soon as, then you definitely’ll can get your premium episodes with none further work. The podcaster, in the meantime, can handle their private and non-private feeds from a single dashboard, whereas additionally gaining access to detailed listener knowledge from Acast.
Leandro Saucedo, Acast’s chief technique and enterprise officer, famous that the businesses aren’t forcing any Patreon creators to go down this route. They will nonetheless distribute their podcasts with no matter platform or software they had been utilizing earlier than.
“With this partnership in place, we hope that utilization will probably be excessive as doable, however we’re not forcing anyone into it,” Saucedo mentioned.
On the similar time, he instructed that there ought to be a seamless migration course of for any podcasters making the swap to Acast, with out requiring any listeners to subscribe to a brand new feed.
“I like the Acast integration!” mentioned Sleep With Me’s Drew Ackerman in a press release. “The analytics let me know that patrons are listening to the content material and provides me clear perception into precisely what and the way they’re consuming it. It’s safe and simple for patrons to get arrange, and the truth that there is just one hyperlink to share makes it easy for listeners to search out the content material and brings new patrons to our membership!”