Enterprise agency M13 names former Techstars LA managing director, Anna Barber, as its latest accomplice

By | November 12, 2020

The Los Angeles and New York-based enterprise agency M13 has managed to nab former Techstars LA managing director, Anna Barber, as its latest accomplice and the pinnacle of its inner enterprise studio, Launchpad.

Designed to be a collaborative startup firm incubator alongside company companions, Launchpad focuses on growing new shopper tech companies centered on M13’s predominant funding areas: well being, meals, transportation, and housing.

For Barber, the brand new place is the newest step in knowledgeable profession spent working each inside and out of doors of the tech trade.

Barber obtained her first style of the startup world when she was poached from McKinsey to hitch one of many a number of on-line pet provide shops that cropped up in 1999. From her place because the vp of product at Petstore.com, Barber obtained her style of the startup world… and left it to turn out to be a expertise supervisor and the co-founder of the Nationwide Air Guitar championships (no phrase if she managed air guitar expertise).

Previous to launching the Techstars LA incubator program, Barber based ScribblePress, a retail and digital publishing app, which was bought to Fingerprint Digital.

Anna Barber, accomplice, M13. Picture Credit score: Raif Strathmann

At M13, Barber can be working to recruit entrepreneurs to work collaboratively on growing startup shopper companies that align with the strategic pursuits of M13’s company companions, like Procter & Gamble.

We can be bringing in founders in residence who will are available in with out an concept,” Barber stated of this system. “We’re beginning with a clean sheet of paper and constructing groups in partnership with entrepreneurs and in partnership with company companions who will convey their perspective and their IP. “

The EIRs will obtain a small stipend and fairness within the enterprise, Barber stated.

The beginning gun for M13’s Launchpad  program was in 2019 and this system presently has managed to spin up three startups. There’s Rae, an developer of inexpensive ladies’s wellness merchandise; and the wonder tech firm OPTE; Kindra menopause merchandise; and Bodewell for delicate skincare, which had been all developed alongside Procter & Gamble Ventures.

M13, for its half, is growing a powerful staff of ladies companions who’re investing on the agency. Barber will be a part of Lizzie Francis and Christine Choi on the funding staff, one thing that Barber stated was particularly thrilling.

“There isn’t a higher place for M13’s Launchpad than Los Angeles and no higher particular person to steer it than Anna. M13 is house to a inventive, numerous neighborhood of entrepreneurs and operators who need to make the world higher by making use of innovation in every little thing from media to biotech, prop tech to meals,” stated M13 co-founder Carter Reum. “We’re excited for Anna to proceed to steer LA’s middle of entrepreneurs, mentors and buyers with a rigorous Launchpad program and extra distinctive companions and cohorts.”

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